Expana
Transform Award Europe: Bronze
Project undertaken at Brandpie
Role: Lead Designer
Deliverables: Logo, Name, Brand Identity,
Brand Positioning, Guidelines, Motion,
Branded Environment, Launch Materials & Website Design
Brief
Creating the world leader in agri-food market intelligence. Expana is the world leader in agri-food market intelligence and price reporting. The combined business draws on over 200 years of price reporting expertise in food commodities and provides food pricing intelligence and data to farmers, producers, manufacturers, wholesalers & retailers.
Our brief was to consolidate the portfolio of products and brands into one dynamic brand, marking a pivotal moment for the business and in the industry.
Brand Identity
Logo: To ensure strong brand recognition, the new Expana logo is a visual articulation of the brand – the symbol represents their expansive specialist knowledge and data.
Colour palette: The colour palette positions the business as technology-driven and modern, reflecting the world of data with sophisticated and refined colours that display a touch of vibrant energy through a confident green.
Design System: The new visual identity differentiates Expana from the competition and establishes them as forward-thinking leaders within the market. Expana’s design system was inspired by their unique ability to “connect the dots” between data, insights, and expertise.
Data points are used throughout as a visual guide to showcase connected intelligence and highlight vital insights. They signify the full breadth of market intelligence behind every commodity. The data points join together and form the connected grid which builds trust, structure and authority.
Typography: The typographic system is formed of serif font KH Giga, it projects sophistication, confidence and expertise and is supported by a sans serif font Lab Grotesque - a clear,
well-structured and highly legible font.
