Royal Albert Hall
Project undertaken at Brandpie
Deliverables: Refreshed Brand Identity, Brand Strategy,
New Vision, Guidelines & Motion
Brief
The Royal Albert Hall is a national cultural treasure. But despite its iconic status, the Hall’s brand had become diluted over time. The brand was showing up inconsistently and that was, in turn, resulting in low levels of recognition among its audiences.
Tasked with helping the Hall define a powerful new vision, we partnered with their team to evolve the identity to connect with more diverse audiences and thrive in a digital-first world:
A new masthead inspired by the Hall’s iconic dome.
A simplified system, ready for digital.
A brand that feels as timeless as the building itself.
Refreshed Brand Identity
Supporting the team on the brand development for the famous London landmark. I developed presentations and highlighted key insights based on comprehensive analysis of inconsistencies across their brand communications. As well as translated the new design system across multiple brand touch points and carried out accessibility testing to ensure brand elements such as colours and typography are inclusive and consistent in both digital and physical spaces.
A new strategic pivot to reposition the Hall to connect with broader, more diverse audiences. Because the Hall doesn’t simply host a performance – it elevates it. And the brand had to reflect that. Key creative decisions reinforced the brand’s reassertion: Deliberate choices in the design sharpen and simplify.
Brand Vision: Together, we create the amazing.
Typography: We introduced Aktiv Grotesk to give the Hall a more dynamic voice.
It brings range, personality, and modern energy while remaining legible and elegant.
Colour: We redefined the Hall’s signature red, which had previously diluted across a spectrum of shades, into a bold, distinctive tone that now acts as a recognisable thread across signage, digital, and print.
Recognition: By putting “Royal Albert Hall” front and center, and elevating it above the symbol, we re-established the name as the core asset, restoring clarity, authority, and cultural weight.
